(Digital) Product Launch
“Andrea steps out into the ballroom entrance with her partner. The music is lowered, lights dimmed and the MC announces her arrival. She takes a deep breath, smiles at her partner and lets him lead her onto the dance floor as all eyes are on her. This is her day. Her coming-out party. This bash is her foray into the social world; it will provide her a strong footing in the social circle and goes a long way in helping them tackle the unknown vastness out there”
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Exactly the same way, a product launch displays a new product to the entire market and sets it apart from its like. A product launch is a very essential marketing strategy that gives a new product the thrust it requires to put it into a competitive position alongside existing products.
We’re sure the one thing Andrea will definitely want is a way to look back onto her day and see how it all went! These days almost everything is recorded or digitized. These days we can have a successful digital product launch as well. In fact a physical launch makes little sense for smaller companies and smaller products. For these reasons till recently such products has had to go without a launch like hapless teenagers with no rich parent to afford a bash. But no more so! With the introduction and subsequent popularization of digitized marketing any product can have a great and competitive consumer launch via the media and the internet.
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The big thing in digital video marketing is the internet. With the internet you can reach millions of users and potential customers through video ads in flash or other formats and also on sites and mass promotional mailers and clever strategies. This represents an amazing cross section of people who can become potential customers for your business, if you can tap it. Digital Product Launch also lets you access people you may not have been able to access before because a lot of people, for a variety of reasons, prefer video to other mediums of information. The trick of course is:
1) to create slick videos for your products such as posting a video that does not look like a
commercial but shows the product in a documentary style. One such example is Vox Pops. Using Vox Pops (The Voice of the People) is a tool increasingly used in many popular forms
of media will give a snapshot of public opinion. An investigator several approaches to
people on the street and ask a few simple questions about a topic. A 3-5 minute video of his
speech, presented as a reflection of public opinion, and he is always refreshing for everyone
and is often a revelation for many.
2) Ensure that the Product Launch Video will go viral and be seen by as many people as
possible such as placing videos on YouTube and other video communities, blogs and media
websites other than just on your website.