
It is no huge secret that more and more people are adding video to website to interact with their viewers and keep them on their sites for longer periods of time.
Smart business owners everywhere are taking advantage of the trend of streaming videos to grow their business by capturing their customer's attention through the power of high quality interactive web videos. Why is this so? BECAUSE streaming video truly engages the consumer in an interactive experience that keeps them on the site longer and keeps them coming back.
The benefits of streaming video for a company are:
1) Creates Brand Awareness - People visit your site more often and stay on your site
longer when watching live video. They learn to associate live streaming video with your
site.
2) Emotional attachment - Branding through video streaming creates a stronger
emotional attachment to the customer as the explains the benefits of your
products and services visually and that is more appealing and triggers an
emotional response faster to the end-user than plain text!
3) Creates Buzz - When people have a pleasant and fun experience on your site
they will email and share with friends.
4) Showcase versatility - Your website video can be easily updated and various
elements repurposed for use. The voice over can be easily dubbed into
foreign languages for use overseas. Moreover, live streaming with multiple
cameras allows a company to showcase different venues live at the same time.
5) Draws attention to your website - By having your products and specials
surrounding the live video player on your web page people will notice what
you have to offer.
6) Affordable - The prices for streaming video have really dropped over the last
couple of years. By adding live streaming video to your web site you can really
set yourself apart from your competition and reach millions of potential
customers with very minimal investment
Streaming Video on the Web is easily available and people have a high perceived value of video and can give much more information than text. You will start to see more hits on your website and longer visits. This will translate into more customers taking action and coming to your door.