Using online videos is an effective way to do PR or a release. Having an online presence can help your organization increase awareness. Here are a few tips on how a PR video business with a new product or service can provides an effective way to communicate your organization's mission and message online. Social media tools offer a great opportunity to acquire new supporters and increase engagement with your target audience.

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Tip 1 -  Increase Engagement –Having an online PR video expands your ability to communicate effectively communicate with a large number of people by giving your organization more distribution channels.  Share videos and photos of recent events using Twit pic, face book or my space. Ask questions via video on your face book page and twitter to start a conversation..  Make video news alerts and turn them into tweets.

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Tip 2 - Build Relationships- Video PR can be interactive, it is not just a broadcast. It's a chance to have a conversation. Remember to speak their language, don't get into jargon. Stories are a great method to show the impact of your organizations programs and services. Integrate your story telling by using various communications channels. Posting your PR Videos on social medias can increase communication between your organization and your target audience.

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Tip 3 -Increased business - You will be able to judge how successful your Video PR strategy is by the number of comments on your organization's blog. The numbers twitter followers. The number of friends and fans you have. The addition email address you have acquired will also show how successful your strategy is.

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Tip 4 - Explain the product or service
This part is obvious. You want to explain your new product works and how it benefits the end user. What better way than a PR video that focuses on making your concept easy to understand even if it is very complex

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Tip 5 – Entertaining by Online Video
Most people have TV’s and some have radios, less read the newspapers….but almost everyone gets online.  Nowadays your online target audience has expanded to include those in their 60’s and 70’s.  A PR Video posted online will have a far more global reaching capacity than any other media will be able to provide.

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Tip 6 - Keep it short
Typically about 50% of viewers stop watching a video after one minute. With this being the case, it is important to keep your message to the point. You do not want to have anything in your video that is not relevant information.

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Tip 7 - Distribution
After you have your PR video complete, the most important thing is to get the correct audience to see it. There are many ways you can do this, and it is important that you get the PR video in front of both your existing and your potential customers. And to be able to do every day or week for almost no cost and build valuable relations and position yourselves as authorities in your business area is your biggest advantage in investing on public relations videos.

 

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Firstman Productions has garnered a lot of experience producing a variety of videos for public relations. Increasingly we are asked to produce video and video conferencing and events for conferences and events. As part of our service we are more than happy to discuss new campaigns with clients and explore ways in which the most value can be obtained from using video as part of a public relations campaign.